Ven Wong - Digital Marketing Specialist & Web Developer

Whether you're running a personal blog or a full-scale content hub, Technical SEO is what ensures your blog gets seen, crawled, and ranked by search engines.

Here’s a detailed step-by-step guide to get your blog technically optimized for SEO:

1. Use a Clean URL Structure
Use hyphens (-) instead of underscores.

Example: yourdomain.com/blog/seo-tips-2025

Avoid dynamic URLs like ?id=123&page=5.

🔧 Bonus: Implement canonical tags to prevent duplicate content issues.

2. Optimize Meta Tags
Title Tag: Keep under 60 characters, keyword-rich, and unique.

Meta Description: Around 155 characters; write for humans, not just bots.

🧠 Tip: Use tools like Yoast SEO or Next SEO for automation.

3. Use Heading Tags Properly
Structure your blog with <h1> for the title, <h2> for subheadings, and <h3> for details.

Don’t skip heading levels and never use multiple <h1> tags on a page.

4. Page Speed Optimization
Compress and lazy-load images.

Use modern formats like WebP.

Minify CSS, JS, and enable GZIP compression.

🚀 Test using: Google PageSpeed Insights

5. Mobile Optimization
Ensure responsive design with readable font sizes and clickable elements.

Test with Google’s Mobile-Friendly Test.

6. Structured Data (Schema Markup)
Add Article or BlogPosting schema using JSON-LD.

Helps Google understand your content and boost visibility via rich snippets.

{
 "@context": "https://schema.org",
 "@type": "BlogPosting",
 "headline": "Next.js vs. HTML Website for SEO: Which is Better ？",
 "author": {
   "@type": "Person",
   "name": "Ven Wong"
 },
 "datePublished": "2025-06-16",
 "description": "In the world of modern web development and digital marketing",
 "mainEntityOfPage": "https://www.venwong.site/blog/next-js-vs-html-website-for-seo-which-is-better"
}

7. Generate Sitemap and Robots.txt
Include all blog URLs in your sitemap.xml.

In robots.txt, allow crawling but block unnecessary folders like /admin or /api.

8. Add Canonical Tags
Prevent duplicate content issues, especially if your blog is accessible via multiple URLs or filtered by tags/categories.

9. Secure with HTTPS
Ensure your blog uses SSL (https://) — Google gives ranking preference to secure websites.

10. Internal Linking Structure
Use keyword-rich anchor text to link between related blog posts.

Helps with crawling and user navigation.

11. Monitor with Google Search Console
Submit your sitemap.

Monitor crawl errors, indexing status, and search performance.

12. Track Performance with GA4 or Plausible
Set up goals, page views, and scroll depth to measure content performance.