Wix SEO: Can You Rank with a Drag-and-Drop Builder?

Yes, you can — but only if you use it right.
Wix has come a long way and now offers solid SEO tools for beginners and professionals alike.

Here’s how to optimize your Wix website for SEO in 2025:

1. Customize Meta Titles & Descriptions
➡️ Go to SEO settings on each page
➡️ Add keyword-rich, human-readable metadata
➡️ Avoid generic auto-filled content

2. Use Wix’s Built-in SEO Tools
🛠️ SEO Setup Checklist – Guides you step-by-step
🧱 Structured Data (Schema) – Available for blogs, products, and more
📈 Wix Analytics + Google Search Console integration

3. Improve Site Speed
⚡ Choose a clean theme
⚙️ Optimize images (Wix auto-compresses, but test with PageSpeed Insights)
🧹 Remove unused apps/scripts

4. Mobile-Friendly Design
📱 Most Wix themes are responsive — but test across devices
💡 Mobile UX matters for Core Web Vitals and rankings

5. Connect Your Domain + SSL
🔗 Use a custom domain (e.g., yourbrand.com)
🔒 Make sure SSL is enabled — Wix provides it for free

6. Blog Regularly with Keyword Strategy
✍️ Use Wix Blog to publish fresh, relevant content
🔍 Include internal links and optimize headings (H1, H2)
🧾 Target long-tail keywords for higher conversion rates

💡 Wix SEO is no longer a joke — it's a tool for modern creators.
If you're strategic with content and settings, you can compete on Google without needing to code.