What is E-E-A-T in Google SEO?

E-E-A-T stands for:

Experience, Expertise, Authoritativeness, and Trustworthiness

It is part of Google's Search Quality Evaluator Guidelines and plays a key role in how Google assesses the quality of web content, especially in YMYL (Your Money or Your Life) niches like health, finance, and legal.

1. Experience

Does the content creator have first-hand or life experience on the topic?

Example: A person writing about debt relief after going through it themselves.

Google values real-world experience, especially in reviews, tutorials, and storytelling.

2. Expertise

Is the author knowledgeable and skilled in the subject?

Degrees, certifications, or years of professional work matter.

Important for technical, legal, medical, and financial content.

3. Authoritativeness

Is the website or person recognized as a go-to source for the topic?

Strong backlink profile

Mentions by other trusted websites

Clear about pages and credentials

4. Trustworthiness

Can users rely on your site and content?

Secure site (HTTPS)

Transparent contact info and privacy policy

Accurate, honest content with citations or sources

💡 Why E-E-A-T Matters for SEO
It helps Google fight misinformation

It's not a ranking factor by itself, but it influences how your content is perceived

Strong E-E-A-T can protect you from ranking drops during algorithm updates

🔧 How to Improve Your E-E-A-T
Add author bios with real qualifications

Use structured data (schema.org) for articles and profiles

Publish real case studies or first-hand experiences

Get mentioned or linked to by credible websites

Show certifications, awards, or client testimonials

Keep your content factually accurate and up-to-date

🚀 E-E-A-T & SEO Success
E-E-A-T isn’t about tricking Google — it’s about building long-term trust with both the algorithm and real humans.

If your site reflects genuine value, real expertise, and clear identity, you're already on the right path.